Subject File BRANDING and BRANDS

Branding is a vital aspect of marketing. 

Ex. 1: What role does branding play in the marketing mix?

Ex. 2: Discuss the importance of branding.

https://www.youtube.com/watch?v=k5016fh7TgQ

Ex. 3: Further Aspects of Marketing

Unique Selling Proposition

Product Lifespan

Digital Marketing: Advertising and Social Media 

Ex. 1: Complete the gap fill exercise with words from the text.

• email marketing will become even more ___ (1)
• digital marketing is the method by which companies endorse ___ (2), ___ (3) and ___ (4) 
• digital channels such as ___ (5), websites, social media, email, and ___ (6) 
• companies can expect to see an ___ (7) in retention
• by implementing an ___ (8), marketers can collect valuable insights into ___ (9)
• by engaging customers in a ___ (10) landscape, you build ___ (11), set yourself as an industry thought leader 
• 48% of consumers start their inquiries on search engines, while 33% look to ___ (12); and 26% search within ___ (13)
• ___ (14) is the method of forming meaningful interactions with ___ (15) and returning customers based on the ___ (16) you collect over time

Ex. 2: Learn more about Digital Marketing here.

Ex. 3: Identify and describe social media platforms used in digital marketing.

Ex. 4: Discuss the benefits of marketing on social media.

https://www.smallbizgenius.net/by-the-numbers/social-media-marketing-statistics/#gref

Ex. 5: Influencer marketing. 

What is an influencer?

An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, relationship with their audience. They are usually active on popular social media platforms. Typically, each influencer is known for a specific niche such as fashion, travel, gaming, beauty, cooking, fitness, or any other special interest area. They create content around their niche, and people who follow them are interested in that particular topic.

They make regular posts about that topic on their preferred  social media channels and generate large followings of enthusiastic engaged people who pay close attention to their views. 

Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.

Types of Influencers

The majority of influencers fit into the following categories, with the last category rapidly becoming the most important: 

1) Celebrities

2) Industry experts and thought leaders

3) Bloggers and content creators

4) Micro Influencers

Ex. 6: Learn more about social media influencers.

What are Social media influencers?

Vocabulary: brand; to monetize; follower; micro (5k-100k) – mid-level (100k-1m) – macro influencer; everybody who is driven ...; supply-demand; social media channels (Pinterest, TumblR, Youtube, FB, Snapchat, Instagram, Musically, Twitter); account

https://www.youtube.com/watch?time_continue=48&v=etQ36X37dXo

 

How do social media influencers make money?

Vocabulary: google adsense programme; subscriber; brand deals; commercial; multi-variant revenue streams; content creator; Patreon

https://www.youtube.com/watch?v=Hs46zUsWeWc

 

KEY: 

Social Media in Advertising, Ex. 1:

(1) personalized; (2) goods; (3) services; (4) brands; (5) search engines; (6) mobile apps; (7) increase; (8) omnichannel digital marketing strategy; (9) target audience behaviour; (10) digital; (11) brand awareness; (12) brand websites; (13) mobile applications; (14) engagement marketing; (15) potential; (16) data;