Sustainability in Tourism
Making the tourism industry more sustainable has been among the major business development strategies, leading to the emergence of buzzwords such as ‘green tourism’, ‘eco-tourism’, ‘slow tourism’ or ‘clean tourism’. These strategies are in accordance with the Sustainable Development Goals adopted by the United Nations member states in 2015.
Ex. 1: Learn more about the “Sustainable Development Goals”.
Ex. 2: Sustainable Tourism. Identify possible markers.
Ex. 3: Complete the text with a suitable word.
Sustainable tourism development requires the informed ____________ (1) of all relevant stakeholders. Achieving sustainable tourism is a continuous ___________ (2) and it requires constant monitoring. Sustainable tourism should also _____________ (3) a high level of tourist satisfaction and ensure a meaningful ______________ (4) to the tourists, raising their awareness about sustainability issues and promoting sustainable tourism practices among them. This requires the ______________ (5) of cultural integrity and the integration of environmental protection and cultural heritage resources in programs related to tourism. _______________ (6) attempts to implement the principles of sustainable tourism __________________ (7) are made both at the regional level and at the level of tourism enterprises.
Tourism and the Internet
Travel arrangements
The Internet offers tourists many opportunities to manage their travel arrangements online rather than resort to travel agents. With enhanced efficiency, a potential to save time, and the chance to save money, the web has replaced traditional ways of selecting a travel destination, booking transportation and accommodation.
Managing expenses
It also helps to plan for and manage one’s expenses throughout the journey. On the web, tourists can compare rates and costs and choose the most suitable travel plan.
Online recommendations and information
In addition, based on other people’s online recommendations, tourists find it easier to choose destinations and to educate themselves about them beforehand, a process which adds to travel motivation and excitement. The web also offers useful information once people arrive at their chosen destination.
Digital marketing
Finally, tourist entrepreneurs and the industry increasingly rely on digital marketing methods which are replacing traditional advertising. The advantages include reaching a suitable target audience, lower costs, and a multi-channel approach.
Ex. 4: Complete the exercises online
British Council Learn English: A travel guide
KEY
Ex. 3:
1b/2a/3c/4a/5c/6b/7a
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